Brand Identity & Design is the visual and emotional expression of a brand’s personality. It defines how a business is perceived by its audience through elements like logo, color palette, typography, and imagery. A strong brand identity builds recognition, trust, and consistency across all platforms—whether digital or print. Design plays a vital role in translating a company’s values, mission, and message into appealing visuals that connect with customers. Effective brand design not only attracts attention but also creates lasting impressions, differentiating the brand from competitors and strengthening its market presence through cohesive and memorable storytelling.