Digital Marketing is the strategic promotion of products, services, or brands using online platforms and digital technologies. It encompasses various channels such as social media, search engines, email, content marketing, and paid advertising to reach targeted audiences effectively. Unlike traditional marketing, digital marketing offers real-time insights, data-driven decisions, and measurable results. It helps businesses build brand awareness, engage customers, and drive conversions through personalized and interactive campaigns. With the rapid growth of the internet and mobile usage, digital marketing has become essential for every business aiming to stay competitive, connect globally, and achieve sustainable growth in the digital era.